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The World Wide Web has become a powerful tool to use in the Customer Service arena. As increasingly more customers gain access to the internet and the web, so this channel will increase in importance as a means of facilitating good customer service.

Websites are useful, because they are always available and incorporate multimedia features, including text, graphics, sound, animation and Video. They can also be updated quickly and can reach customers wherever they may be even overseas (as long as the customer has a connection to the internet).

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